Video Producer
Social Media Strategist
Yash Saboo
CREATOR ↖ Doom ScrollerI make brands worth following.
Contact meabout me!
what’s up?
I’m a social media marketer who gets a little too excited about Reels, comment sections and analytics dashboards.
Social Strategy
Reels & Video
Influencer Marketing
Community
Content IPs
brands I’ve helped grow
Stuff I am proud of!
190KLinkedIn followers, grown from zeroPepper Content
250Kaverage views per ReelTata Croma
3M+organic YouTube views in 6 monthsUnboxed by Croma
10Kevent sign-ups from organic socialPepper Content
Full-time work!
also worked on a contractual basis...
HSBCHDFC BankTech MahindraApollo Hospitals
let’s team up
hey, I’mYash Saboo
I’m a social media marketer and content creator with 6+ years of helping brands grow online.
I mix marketing data with pop-culture instincts, and I’m as comfortable scripting a Reel as presenting one.
What I do
the whole toolkit
Strategy
Social strategy
Content that gets people following and converting, tracked for ROI.
Video
Content creation
Scripts, Reels, Shorts and long-form, behind or in front of the camera.
Creators
Influencer marketing
From micro-creators to celebrities.
Community
Community building
Instagram, LinkedIn, newsletters and WhatsApp groups.
Events
Experiential marketing
Webinars, virtual summits, offline events and podcasts.
IPs
New content IPs
Original series that become long-term brand assets.
Experience
six years on the internet
Awesome Sleep
Head of Social, India
Tata Croma
Social Media Manager & Video Producer
Pepper Content
Social Media & Community Manager
HSBC, HDFC Bank, Tech Mahindra, Apollo Hospitals
Copywriting & social strategy
Bachelor of Mass MediaUsha Pravin Gandhi College · 2017–2020
Digital Marketing (Certificate)Indian Institute of Digital Education · 2019
Awesome Sleep
Launching a sleep brand in India from zero.
the brief
Start Awesome Sleep’s Instagram from scratch and introduce India to nasal strips, mouth tape, sleep gummies and sleep masks.
what I did
I lead organic social growth, copywriting, Meta ad creatives, and influencer marketing.
StrategyContentMeta creativesInfluencers
Results so far
numbers coming soon
6600Instagram followers since launch (8 months)
2.5MOrganic views in the last 30 days
37% / 26%Average hook rate / hold rate on Meta ads
4.8Meta ads ROAS
Organic Content and Creator Partnerships
best Reels
Meta Ads
collabs and Meta creatives
Next project
Tata Croma
Tata Croma
Made tech fun for Gen Z, and built a YouTube channel from scratch.
Instagram · @croma.retail
Reel · add views 
Reel · add views 
Reel · add views 
Reel · add views
the brief
Fun content for Croma’s growing Gen Z audience, with relatable creators and social-first campaigns.
what I did
A video-first strategy built to drive engagement and store footfall.
StrategyAgenciesCampaignsCreatorsBudgets
245Kfollowers
250Kaverage views per Reel
Reels
a few favourites
YouTube · Unboxed by Croma
the brief
A new editorial tech channel that helps viewers find gadgets that make life easier.
what I did
Shorts first approach to get discovered, while building a team for long-form. I also presented on camera.
ScriptingOn cameraProductionChannel mgmt
10Korganic subscribers in 7 months
3M+organic views in 6 months
Next project
Pepper Content
Pepper Content
Made B2B SaaS fun enough to follow.
the brief
Daily posts for content marketers, creators, SEO specialists and SaaS founders, with Pepper’s AI tools worked in.
what I did
B2B SaaS feels boring, so I made it fun. Every idea started from a marketer’s real pain points.
StrategyCopyMemesCommunity
Organic growth in 3 years
from zero, no ads
190KLinkedIn followers · 9% engagement
42.2KInstagram followers · 13% engagement
5.2KTwitter followers · 7% engagement
From 2020 to 2023
Strategy Across All Social Handles
Beyond the feed
Events
- Next Big Creator 202210,000
- Creative Solstice 20223,000
- Elevate 20232,500
Sign-ups from organic social
Video
- Organic views, 30 days100K
- Instagram views, 30 days200K
Scripted and directed
Collabs
- Collabs and partnerships100+
- New followers in 2 months20K+
With Popular Creators and Industry Leaders
Next project